China

South Australia is well represented in China, our largest two-way trading partner, by our trade and investment office in Shanghai, which opened in 2018, led by Ms Xiao-Ya Wei, Regional Director, Greater China. 

An office in Jinan and representation in Guangzhou, provides the facilitation business introductions, generating leads and business matching to help companies expand into the South Australian or Chinese markets.

Overview


South Australia’s strong relationship with China is evident, with three trade and investment offices located in-market; Shanghai, Jinan and Guangzhou supporting South Australian exporters, Chinese buyers and investors.

Chinese buyers looking to the Australian market for products and services, can access support and advice from the trade and investment offices, with direct links into South Australia’s key sectors of growth.

For investors, South Australia has a variety of investment-ready opportunities available across sectors, including energy and mining, agriculture and tourism.

Expert support, advice and guidance is available to assist in establishing importer and distributor connections, customs and logistics, investment advice and showcasing investment opportunities and facilitation of existing business relationships.

Sector opportunities


South Australian exporters within the health and medical industries sector, can access opportunities for integrated health care and aged care systems due to China’s rapidly ageing population. Opportunities also exist within aged care services; research and development into the prevention and treatment of chronic diseases and workforce skills development and training.

As the world’s second largest buyer of imported food and beverages after the United States, South Australia’s reputation for premium quality food and beverages, provides opportunities to export seafood, fresh fruit such as citrus, table grapes and cherries, processed food, premium wine and craft beer.

About our team

Xiao-Ya Wei

Xiao-Ya Wei

Regional Director, Greater China

Xiaoya has led the greater China team since November 2018. Prior to being South Australia’s Regional Director for the region, Xiaoya spent over 10 years in the Australian wool industry. As the chief representative of the Australian wool industry in China, she contributed to growth of the sector in its largest export market.

Contact

+86 138 0197 2961 xiaoya.wei@austrade.gov.au

Suite 2101, CITIC Square, 1168 Nanjing Road West, Shanghai, 200041 PRC

Yongtao Huang

Senior Business Development Manager - Jinan

Throughout 16 years’ service at Austrade’s Qingdao Post, Yongtao has developed, nurtured and maintained deep networks within Shandong, Henan and Hebei provinces and continues to harvest business outcomes for Austrade’s clients and the Australian economy.

Contact

+86 531 8601 6568 Yongtao.Huang@sa.gov.au

Room 1307, Floor 13, Dazhong Media Plaza, 2 Luoyuan Street, Jinan, Shandong, 250014 PRC

Javen Li

Javen Li

Senior Business Development Manager - Shanghai

Javen commenced in July 2019 and is our Senior Business Development Manager based in our Shanghai office. Prior to his current role, Javen worked for Austrade Nanjing as Chief Commercial Representative and Austrade Guangzhou as Education Manager, leading the efforts in designing and implementing regional strategic planning and sector-specific initiatives to facilitate Australian goods and services exports to East and South China.

Contact

+86 21 6103 5620 javen.li@austrade.gov.au

Suite 2101, CITIC Square, 1168 Nanjing Road West, Shanghai, 200041 PRC

Iris Zhang

Business Development Manager, Guangzhou

Iris has over 15 years' experience in engaging Australian organisations and businesses, providing advice and services regarding market access to China and identifying business opportunities in South China and the Guangdong-Hong Kong-Macao Greater Bay Area. She also has strong expertise in the international education sector.

Contact

+86 183 1222 4090 iris.zhang@austrade.gov.au

F12 Development Center, 3 Linjiang Dadao, Zhujiang New City, Guangzhou, 510623 China

Emily Xu

Senior Business Development Manager - Shanghai

Emily commenced in July 2024 and is our Senior Business Development Manager based in our Shanghai office. Prior to her current role, Emily worked for Villa Maria as Greater China Market Manager for almost 6 years, she is providing on-the-ground market intelligence, market trends and access support to new-to-market and existing exporters, as well as fostering networks with key importers, distributors and industry stakeholders.

Contact

+86 21 6103 5620 emily.xu@austrade.gov.au

Suite 2101, CITIC Square, 1168 Nanjing Road West, Shanghai, 200041 PRC