United Kingdom and Europe

Our trade and investment office in London, is headed up by Mr Bill Muirhead AM, Agent General for South Australia, and offers a range of services including facilitating UK and European foreign direct investment into South Australia and providing in-market knowledge, connections and advice.

Primary contacts

Bill Muirhead AM

Agent General for South Australia - UK and Europe


Passionate and knowledgeable in-market representative equipped to provide export information and advice across the United Kingdom and European markets.

Contact

+44 20 7520 9100 jan.gausden@south-aus.eu

Office of the Agent General, Australia Centre, Strand, London WC2 B4LG, United Kingdom.

James Mraz

Regional Director - UK and Europe


James leads the team responsible for attracting investment into South Australia and facilitating business exports into the UK and Europe. His focus sectors include space, energy and hi-tech. As an experienced finance professional, he has worked with a broad range of stakeholders across public and private enterprise. James is accomplished in mergers and acquisitions, corporate structuring, strategic management, public relations and international diplomacy.

Contact

+44 757 607 0600 james.mraz@south-aus.eu

Office of the Agent General, Australia Centre, Strand, London WC2 B4LG, United Kingdom.

John Rees

John Rees

Trade and Investment Director - UK and Europe


John has facilitated defence investment and trade into South Australia for the past decade with the Office of the Agent General. Fluent in French, he is experienced in market research, brand management and FMCG sales. John has previously worked at the Welsh Development Agency, responsible for attracting inward investment into Wales from the Benelux countries, Scandinavia and latterly France, where he ran the Paris office of the Welsh Government for 12 years.

Contact

+44 (0) 7740 357 624 john.rees@south-aus.eu

Office of the Agent General, Australia Centre, Strand, London WC2 B4LG, United Kingdom.

Henry Lawton

Henry Lawton

Investment Director - UK and Europe


Henry facilitates investment from the UK and Europe into South Australia concentrating on key priority sectors including agribusiness, health and medical industries and energy and mining. He was previously Vice President of a specialist global research service provider where he serviced the majority of the leading Australian and international private equity and infrastructure investors. Prior to this he worked for a Federal Senator for South Australia and then a prominent national industry association.

Contact

+44 (0) 7308 673 676 henry.lawton@south-aus.eu

Office of the Agent General, Australia Centre, Strand, London WC2 B4LG, United Kingdom.

Overview


Australia and the United Kingdom (UK) have enjoyed a long-standing trade and investment partnership. With Brexit now a reality and the UK no longer part of the European Union, South Australia has an opportunity to strengthen cooperation through the ongoing negotiations for a new Australia-UK Free Trade Agreement.

Europe continues to be an important partner for South Australia, with opportunities across energy and mining and health and medical industries.

Sector opportunities


The UK and Europe are growing markets for South Australian wines, particularly at the premium end of the market. With more than two-fifths of all wine consumed globally produced in another country, there are a wealth of opportunities for South Australian wine exporters to identify potential markets that best suit their wines.

The FTA will provide valuable opportunities for food, grocery and beverages manufacturers, as well as strengthening supply chains, when it comes into force.

Whilst there are challenges to entering the health and medical industries sector in the UK and Europe, there are also plenty of opportunities. The UK health market is one of the largest in the world, with the National Health Service (NHS), treating a million patients every 36 hours. South Australian health and medical companies can tap into this huge pipeline across pharmaceuticals, medicine supplies, therapeutic goods and medical devices.

In Europe, companies are looking for solutions to reduce their global footprint. South Australia’s credentials in the renewable energy is renowned as we lead the nation in the uptake of renewable energy. 

Due to our abundance of natural assets, including significant renewable energy zones for wind and solar, mineral deposits of copper, gold, iron ore, graphite, gas and petroleum products, the global demand for our resources is high.