South Australian Wine Ambassadors Club

The South Australian Wine Ambassadors Club brings together an international network of wine advocates to share in the splendour of South Australian wines.

Whether you are familiar with South Australian wines, or looking to expand the wineries you represent, joining the South Australian Wine Ambassadors Club will provide you with first-hand knowledge, education and exclusive opportunities to effectively promote and sell premium South Australian wines. Led by Patrons, James Halliday AM and Tony Love, members will build awareness and knowledge of South Australian wines, be exposed to buying opportunities from our local winemakers, have personal access to highly distinguished wine experts, receive official endorsement from the South Australian Government and other valuable benefits.

The Government of South Australia established the South Australian Wine Ambassadors Club as part of the Wine Export Recovery and Expansion Program to create an international network of advocates who share a passion for South Australian wine. Ambassadors’ endorsement will contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational initiatives. 

With the Government’s commitment to enhance wine market development, Ambassadors will not only have access to South Australian wine producers already exporting to Asia and New Zealand but will also get access to new market brands who have not yet exported.

Club member wines will be included in educational trade masterclasses, and their brands will be supported in market with trade and consumer focused sales and promotion events to assist with driving sales and recruitment to the South Australian wine category.

South Australia has a proud winemaking heritage with 18 unique wine regions and over 700 wineries. As Australia’s leading premium wine producer and exporter, 50% of Australia’s bottled wine is produced in South Australia on some of the world’s oldest vines.
James Halliday AM, Australia’s top wine authority, together with renowned wine commentator, Tony Love, are esteemed patrons of the Ambassadors Club and will deliver unique member experiences through educational masterclasses and tastings.

Club membership includes: 

  • Exclusive, invite-only status to the inaugural Wine Ambassadors Club for three years (reviewed annually in June)
  • Official Government Certification and recognition from the South Australian Government and James Halliday
  • Educational masterclasses and tastings with Australia’s leading wine authorities: James Halliday and Tony Love
    • Access to educational and marketing materials, and regular e-newsletters
    • Ongoing support from South Australian wine educator and critic, Tony Love
    • Direct trade contact with South Australian wine producers
    • Club members’ wines prioritised in trade masterclasses and relevant retail campaigns
  • Access to premium South Australian wines and allocation to limited release South Australian trophy winning wines (where applicable)
  • Familiarisation visits to South Australia to experience the very best of South Australian wine.

Testimonials from our inaugural ambassadors

"The SAWAC program delivered an exceptional experience in South Australia. Not only were we hosted by a fantastic team, but we had the pleasure of meeting some of the regions’ top wine producers and tasting some of the best local food.

This was a fantastic opportunity for distributors looking to expand their portfolio, it gives you a real sense of place and connects you with the right people. The trip was well balanced and a great representation of South Australian hospitality.

Marianne and Tony were incredibly welcoming, thoughtful and informative. I couldn't have asked for better hosts."

Elizabeth, New Zealand

"Being an experienced wine industry player, the opportunity to join renowned wine professionals, Tony Love and James Halliday, through some of the world's most picturesque vineyards and wineries made for an unforgettable wine trip.

It was a truly exclusive, one-of-a-kind experience – adventure-filled, with exquisite wines, delectable cuisine and breath-taking landscapes. I especially liked the koala hugging experience.

Throughout the trip, Tony and James were on hand to share their wealth of knowledge about the wines and regions, ensuring we had the opportunity to learn from the best in the business.

I am looking forward to seeing all of the winemakers (now friends) next year, and bringing more of the Australian culture, and more importantly, delicious wine, back home to share with my community."

Davy, Hong Kong

Join the South Australian Wine Ambassadors Club

To be eligible to join the South Australian Wine Ambassadors Club, you must:

  • be a wine importer or distributor
  • be from South Korea, Japan, Singapore, Hong Kong, New Zealand, Vietnam or India 
  • demonstrate a long-term commitment to supporting the South Australian wine sector.

Terms and conditions of membership

  1. Member must onboard a minimum of one new South Australian winery in the first year of membership, and at least two wineries in the second year. The requirements for years three will be reviewed and agreed on between the importer and the South Australian Government.
  2. Members are required to provide reporting on export value and volume data of the newly onboarded brands. This data will be kept confidential and used for internal purposes only.
  3. Member must attend virtual educational masterclasses. 
  4. Member must demonstrate established relationships with leading retailers and key on-premises venues.
  5. Member must have the ability to actively participate in trade and consumer focused sales and promotion events organised by the state government office in your market.
  6. Member must have the ability to travel to South Australia on a familiarisation visit in May 2024.
  7. Memberships will be reviewed and renewed on an annual basis and members will be withdrawn if they have not adhered to the commitments of the program.

Please note the conditions and activities of the program are subject to change. 

Registrations for year three will re-open June 2024

Are you a Winery Producer looking for information on the Program?

Complete the Business Matching Survey online 
Business Matching Winery EOI 

Have more questions?
Download the FAQs
SAWAC Business Matching Opportunity FAQs
Download PDF | 518 KB

South Australian Wine Ambassadors

Hong Kong
Kerry Wines Limited (2023)
Jointek Fine Wines (HK) Ltd (2023)
Anrise-IMC Limited
Aquaseason Professionals Limited
Sunday's Distribution
12 Bottles Company 
Rising Dew 
Continental Wines 
Black Type 
Royal Orchid Wine 
Jebsen Beverage Company - Honorary Ambassador
Kedington Wines - Honorary Ambassador
Northeast Wines & Spirits - Honorary Ambassador
Summergate Fine Wine & Spirits - Honorary Ambassador 
Watsons - Honorary Ambassador
Ponti Wine Cellars - Honorary Ambassador
Links Concept Wine Merchants - Honorary Ambassador

Aspri Spirits Private Limited (2023)
Anggel's Share (2023)
Vanfellows Ltd (2023)
Apero wineshop KK (2023)
Wine Diamonds (2023)
Colonial Trade KK
Grape Off KK
Kiwa Corporation
Selesta Co
Hakurai Wine Trading Co
Village Cellars - Honorary Member
Farmstone - Honorary Member
New Zealand
CoLab Wine Merchants
Powerhouse Wine Company

Hai Choo Wines & Spirits
Ang Leong Huat
Little Farms

South Korea
Dongwon Wineplus (2023)
Today F&B (2023)
Avec Wines (2023)
Able Liquor (2023)
Winell (2023)
Kaja Wines and Spirits
Vin Rare Co
Vinokims & Co
Y Brothers Company
U Wine - Honorary Member
Keumyang - Honorary Member
Ayoung - Honorary Member
Lotte Chilsung - Honorary Member
Shinsegae L&B - Honorary Member
Nara Cellar - Honorary Member
Plateau Wine Trading - Honorary Member

Navido (2023)
Thien Linh (2023)
RADA Vietnam (2023)

Contact the South Australian Wine Ambassadors Club

Ann-Marie Battista

South Australian Wine Ambassadors Club, Importers Program

South Australian Wine Ambassadors Club


+61 403 130 393