South Australian Wine Ambassadors Club

The South Australian Wine Ambassadors Club brings together an international network of wine advocates to share in the splendour of South Australian wines.

Whether you are familiar with South Australian wines, or looking to expand the wineries you represent, joining the South Australian Wine Ambassadors Club will provide you with first-hand knowledge, education and exclusive opportunities to effectively promote and sell premium South Australian wines. Led by Patrons, James Halliday AM and Tony Love, members will build awareness and knowledge of South Australian wines, be exposed to buying opportunities from our local winemakers, have personal access to highly distinguished wine experts, receive official endorsement from the South Australian Government and other valuable benefits.

The Government of South Australia established the South Australian Wine Ambassadors Club as part of the Wine Export Recovery and Expansion Program to create an international network of advocates who share a passion for South Australian wine. Ambassadors’ endorsement will contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational initiatives. 

With the Government’s commitment to enhance wine market development, Ambassadors will not only have access to South Australian wine producers already exporting to Asia and New Zealand but will also get access to new market brands who have not yet exported.

A social media and influencer campaign, along with retail campaigns in Singapore, South Korea and Hong Kong will run in conjunction with Club membership activities to assist with promoting and enhancing South Australian wine brands in market. 

South Australia has a proud winemaking heritage with 18 unique wine regions and over 700 wineries. As Australia’s leading premium wine producer and exporter, 50% of Australia’s bottled wine is produced in South Australia on some of the world’s oldest vines.
James Halliday AM, Australia’s top wine authority, together with renowned wine commentator, Tony Love, are esteemed patrons of the Ambassadors Club and will deliver unique member experiences through educational masterclasses and tastings.

Club membership includes: 

  • Exclusive, invite-only status to the inaugural Wine Ambassadors Club for 4 years (reviewed annually in June)
  • Official Government Certification and recognition from the South Australian Government and James Halliday
  • Educational masterclasses and tastings with Australia’s leading wine authorities: James Halliday and Tony Love
    • Access to educational and marketing materials, and regular e-newsletters
    • Ongoing support from South Australian wine educator and critic, Tony Love
    • Direct trade contact with South Australian wine producers
    • Club members’ wines prioritised in trade masterclasses and relevant retail campaigns
  • Access to premium South Australian wines and allocation to limited release South Australian trophy winning wines (where applicable)
  • Familiarisation visits to South Australia to experience the very best of South Australian wine.

Join the South Australian Wine Ambassadors Club

To be eligible to join the South Australian Wine Ambassadors Club, you must:

  • be a wine importer or distributor
  • be from South Korea, Japan, Singapore, Hong Kong, New Zealand or India
  • demonstrate a long-term commitment to supporting the South Australian wine sector.

Terms and conditions of membership

  1. Member must onboard a minimum of one new South Australian winery in the first year of membership, and at least two wineries in the second year. The requirements for years three and four will be reviewed and agreed on between the importer and the South Australian Government.
  2. Members are required to provide reporting on export value and volume data of the newly onboarded brands. This data will be kept confidential and used for internal purposes only.
  3. Member must attend virtual educational masterclasses. 
  4. Member must demonstrate established relationships with leading retailers and key on-premises venues.
  5. Member must have the ability to travel to South Australia on a familiarisation visit.
  6. Memberships will be reviewed and renewed on an annual basis and members will be withdrawn if they have not adhered to the commitments of the program.

Please note the conditions and activities of the program are subject to change. 

Registrations for 2022 have now closed and will re-open in June 2023

SAWAC Business Matching Opportunity FAQs
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Marianne Duluk

South Australian Wine Ambassadors Club, Importers Program

South Australian Wine Ambassadors Club


+61 4 21 543 437


New Zealand
CoLab Wine Merchants
Powerhouse Wine Company
Hai Choo Wines & Spirits
Ang Leong Huat
Little Farms
Colonial Trade K.K
Grape Off K.K.
Kiwa Corporation
Selesta Co
Hakurai Wine Trading Co
Village Cellars - Honorary Member
Farmstone - Honorary Member
Hong Kong
Anrise-IMC Limited
Aquaseason Professionals Limited
Sunday's Distribution
12 Bottles Company
Rising Dew
Continential Wines
Black Type
Royal Orchid Wine
Jebsen Beverage Company - Honorary Member
Kedington Wines - Honorary Member
Northeast Wines & Spirits - Honorary Member
Summergate Fine Wine & Spirits - Honorary Member
Watsons - Honorary Member
Ponti Wine Cellars - Honorary Member
Links Concept Wine Merchants - Honorary Member
South Korea
Kaja Wines and Spirits
Vin Rare Co
Vinokims & Co
Y.Brothers Company
U Wine - Honorary Member
Keumyang - Honorary Member
Ayoung - Honorary Member
Lotte Chilsung - Honorary Member
Shinsegae L&B - Honorary Member
Nara Cellar - Honorary Member
Plateau Wine Trading - Honorary Member