Build a more resilient business by planning your export

03 Aug 2021

Are you seeking business stability & growth? Exclusive to South Australian businesses,  you can attend free online training workshops, delivered by the Ai Group and the Department for Trade and Investment.

Export Fundamentals Program

These are training modules from the Export Fundamentals Program

Many business owners find that exporting can help to expand their business, diversify their revenue, and extend market reach. The current disruptions to global markets have shown that only the most agile and informed companies can adapt their strategies to the changing environment.

How to: Develop An Export Plan
Thursday, 2 September 2021
9:30am - 11:30am (ACST)
With an Export Plan, you will be able to assess the potential benefits and risks to your business when selling internationally. You will also understand the facts, constraints, and goals around your international market growth.   
The key learning outcomes will include defining the market you will target, your specific sales goals and the overall approach you will take to achieve these goals, and the next steps to support your export journey.

How to: Research your export markets and develop an entry strategy
Thursday, 9 September 2021
9.30 am to 11.30 am (ACST)
Market research can be one of the most important contributors to your international success.  It can help you avoid costly expansion mistakes and identify specific business opportunities, allowing you to minimise risks before entering a foreign market. With over 190 countries globally, you would want to target the right one(s) for your product or service.
The key learning outcomes will include gaining knowledge of your target market to enable you to understand your opportunities and determine what motivates buying decisions.   It helps you identify a location, product, or service to offer and plan a selling strategy.