Wine Exporters China Re- Engagement Support Program
Strategic pillars of support
To equip South Australian exporters to re-enter the Chinese market the program will provide the following strategic pillars of support:
- Exporter capability building
- Export advisory
- Two-way market activation and immersion
- Marketing campaigns
- Technical cooperation
Exporter capability building
Export advisory
Appointment of a new Shanghai-based dedicated Wine Export Advisor with in-depth knowledge and connections within China’s wine sector, to support market activation and immersion programs, along with trade and industry connections.
Two-way market activation and immersion
- China Food and Drinks Fair – Chengdu
- VinExpo Asia – Hong Kong
- China International Import Expo – Shanghai
- Coordination of trade show exhibitions
- Curated business matching programs
- Wine showcases and masterclasses
- Industry meetings and site visits
- Market intelligence and insight sessions.
Marketing campaigns
- Social media: drive trade and consumer awareness through WeChat, Little Red Book and Weibo platforms – ongoing social media throughout the program.
- Trade media program: enhance wine media and Key Opinion Leader engagement and events to amplify in-market activations.
- Consumer engagement: bespoke retail and on-premise activations which will be amplified via Little Red Book and onsite branding to enhance credibility.
Technical cooperation
Activity Calendar
|
Jan-Mar 2024 |
Apr-Jun 2024 |
Jul-Sep 2024 |
Oct-Dec 2024 |
---|---|---|---|---|
Exporter capability building and Export advisory |
China Market Readiness Workshops across regions - Jan & Feb |
Ongoing TradeStart Export Advisor advocacy |
New Shanghai-based Wine Export Advisor commences (approx.) |
Ongoing TradeStart and Wine Export Advisor advocacy |
Two-way market activation and immersion |
Ministerial Wine Trade Mission to Guangzhou and China Food and Drinks Fair, Chengdu (13-17 March) |
VinExpo Hong Kong, Ministerial attendance & welcome reception, Shenzhen Wine Trade Day (27-31 May) |
Supporting SA exporters to attend Wine Australia Roadshow and bespoke SA masterclasses in Shanghai and Guangzhou
|
Importer inbound immersion SA (October) |
Marketing campaigns |
|
Marketing campaign commences - May |
Social media promotion |
Trade Media engagement in connection with China International Import Expo, Shanghai (Nov) |
Technical cooperation |
|
Details to come |
Details to come |
Details to come |
How to get involved
- Sign-up for the latest news. Information will be available on this webpage as opportunities come online. Wine exporters are encouraged to register for updates on the package and planned activities.
- Register your interest in trade missions and events via an expressions of interest when they are communicated to you. Connect with your local TradeStart Export Adviser for more information.
- Stay in touch with your regional association and the South Australian Wine Industry Association for updates.