Wine Export Diversification Program

Enhancing export growth and driving diversification for the wine sector

South Australian wineries are benefiting from the 4 year, multi-market Wine Export Diversification Program, which launched in July 2021, to support producers to diversify into new markets and grow sales of premium South Australian wines across the globe.

Support for the wine sector through this program will assist in increasing South Australian wine exports in priority, developing and emerging markets with the core objectives to:

Drive commercial outcomes for existing brands in international markets
Expand exporter access to new markets and channels with a focus in all priority markets
Enhance positive sentiment and education across all markets for premium South Australian wine.

The program consists of a series of campaigns and initiatives with a priority upon retail, eCommerce, business-to-business opportunities for new-to-market companies, brand promotion, wine education and international trade visits.

Program benefits

Provides the tools to sell more wine to established international markets
Builds your brand reputation across all markets
Makes it easier for you to export into new and emerging markets.

How it works

Helps give you access to new eCommerce and retail opportunities
Connects you with businesses that can support your growth
Positions your business as a prestigious South Australian brand.

Activities Calendar 2024-2025

MARKET	PRIORITY	ACTIVITY	TIME
USA - Texas	Trade & Consumer	Texom Sommelier Conference	25 - 26 Aug 2024
Japan - Tokyo	Trade	Australian Wine Tasting Tokyo	10 Sep 2024
United Kingdom	Media	Wine Press Kits	Oct 2024
Europe - Amsterdam	Trade	World Bulk Wine Exhibition	Nov 2024
Asia Pacific (Japan, South Korea, Singapore, Hong Kong, New Zealand, Vietnam, India)	B2B/New to market/ Brand	South Australian Wine Ambassadors Club Year 3	FY2024/25
Global	B2B/New to market	Department of State Development International Offices	FY2024/25
South Korea- Seoul	On-Premise	TapShop Bar Campaign	Nov 2024
South Korea- Seoul	Trade	Australia Grand Wine Tasting	Nov 2024
India - Mumbai	Trade Fair	Prowine Mumbai	Nov 2024
Asia Pacific	Education	South Australian Wine Ambassadors Club Annual Masterclass	Nov 2024
United Kingdom	E-Commerce	Ocado E-Commerce Wine Campaign	Dec 2024
Canada - Ontario	Retail	LCBO Flagship Activation	April 2025
USA - Illinois	Retail	Binny's Tasting Campaign	May 2025
USA	Retail	Verve Wine Retail Campaign	March-May 2025
South Australia	Trade	South Australian Wine Ambassadors Club Wine Immersion	May 2025
Singapore	Trade Fair	VinExpo Asia	May 2025
Hong Kong	On-Premise and Retail	Feather & Bone Retail + Restaurant Campaign	June-July 2025

Priority markets to help grow your exports

ESTABLISHED	DEVELOPING	EMERGING
United States	Japan	Thailand
United Kingdom	South Korea	Scandinavia
Canada	Hong Kong	India
New Zealand	Singapore	Vietnam

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South Australian Wine Ambassadors Club

The South Australian Wine Ambassadors Club is an initiative of the Wine Export Recovery and Expansion Program. The Club is an international network of advocates who contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational activities.

View South Australian Wine Ambassadors Club

Contact us

Marianne Duluk

Manager, Food and Wine Exports

Wine Export Diversification Program

Contact

+61 4 21 543 437 marianne.duluk@sa.gov.au