Wine Export Diversification Program

Enhancing export growth and driving diversification for the wine sector

South Australian wineries are benefiting from the 4 year, multi-market Wine Export Diversification Program, which launched in July 2021, to support producers to diversify into new markets and grow sales of premium South Australian wines across the globe.

Support for the wine sector through this program will assist in increasing South Australian wine exports in priority, developing and emerging markets with the core objectives to:

Drive commercial outcomes for existing brands in international markets
Expand exporter access to new markets and channels with a focus in all priority markets
Enhance positive sentiment and education across all markets for premium South Australian wine.

The program consists of a series of campaigns and initiatives with a priority upon retail, eCommerce, business-to-business opportunities for new-to-market companies, brand promotion, wine education and international trade visits.

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Program benefits

Provides the tools to sell more wine to established international markets
Builds your brand reputation across all markets
Makes it easier for you to export into new and emerging markets.

How it works

Helps give you access to new eCommerce and retail opportunities
Connects you with businesses that can support your growth
Positions your business as a prestigious South Australian brand.

Activities Calendar 2023-2024

MARKET	PRIORITY	ACTIVITY	TIME
Canada - Ontario	Retail	LCBO Flagship Activation	Jul - Aug 2024
USA - Texas	Trade & Consumer	Texom Sommelier Conference	25 - 26 Aug 2024
Japan - Tokyo	Trade	Australian Wine Tasting Tokyo	10 Sep 2024
United Kingdom	Media	Wine Press Kits	Oct 2024
Europe - Amsterdam	Trade	World Bulk Wine Exhibition	Nov 2024
Asia Pacific (Japan, South Korea, Singapore, Hong Kong, New Zealand, Vietnam, India)	B2B/New to market/ Brand	South Australian Wine Ambassadors Club Year 3	FY2024/25
Global	B2B/New to market	Department of State Development International Offices	FY2024/25

Priority markets to help grow your exports

ESTABLISHED	DEVELOPING	EMERGING
United States	Japan	Thailand
United Kingdom	South Korea	Scandinavia
Canada	Hong Kong	India
New Zealand	Singapore	Vietnam

Watkins wine making a splash in the US market

South Australian wine producer, Watkins, cracked the US wine market last year in a big way – selling 15,000 bottles of its award-winning wine in its first order.

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South Australian Wine Ambassadors Club

The South Australian Wine Ambassadors Club is an initiative of the Wine Export Recovery and Expansion Program. The Club is an international network of advocates who contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational activities.

View South Australian Wine Ambassadors Club

Contact us

Marianne Duluk

Manager, Food and Wine Exports

Wine Export Diversification Program

Contact

+61 4 21 543 437 marianne.duluk@sa.gov.au