Wine Export Recovery and Expansion Program

Great drop!

Growing South Australian exports through the Wine Export Recovery and Expansion Program

South Australian wineries are benefiting from a new 4 year $5.4 million Wine Export Recovery and Expansion Program to support companies to diversify into new markets and grow sales of premium South Australian wines across the globe. 

Support for the wine industry through this new program will increase South Australian wine exports in priority developing and emerging markets.

The program consists of a series of campaigns and grant opportunities with a priority upon retail, eCommerce, business-to-business opportunities for new-to-market companies, brand promotion, wine education and international trade visits, when travel is permitted. 

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A local success story: Golding Wines and the US Market Entry Program

Rising from the ashes following the 2019 bushfires, Golding Wines has adapted to COVID-19 and set its sights on growth.

In a first for the business, Golding Wines will have access to a support network in the US thanks to the US Market Entry Program.

Watch export opportunities for South Australian wineries

See South Australia's premium wine regions

Why people choose South Australian wine

  • 18 unique wine regions

  • 700 Wineries

  • 500 Cellar Doors

  • 70% of all Australian wine exported by value in 2020

  • 50% of Australia’s bottled wine is produced in South Australia

  • Australia’s leading wine producer and exporter

What the program does for you 

  • Gives you the tools to sell more wine to established international markets
  • Builds your brand reputation across all markets
  • Makes it easier for you to export into new and emerging markets.

How it works

  • Helps give you access to new eCommerce and retail opportunities
  • Connects you with businesses that can support your growth
  • Positions your business as a prestigious South Australian brand.
    Wine Export Recovery Program strategy
    Download PDF | 58 KB

Priority markets to help grow your exports

  • Established
    • United States
    • United Kingdom
    • Canada.
  • Developing 
    • Japan
    • South Korea
    • Hong Kong
    • Singapore
    • Malaysia
    • New Zealand.

  • Emerging
    • United Arab Emirates
    • Thailand
    • Vietnam
    • Scandinavia
    • Western Europe
    • India.

What's happening?

Proposed Activities Calendar 2021-2022
Download PDF | 147 KB

Vivino Cabernet Sauvignon Campaign
Download PDF | 236 KB

Vivino Cabernet Shiraz Campaign
Download PDF | 469 KB Campaign
Download PDF | 460 KB

2021 Funding closed: US Market Entry Program 2021-2022


For more information about the Wine Export Recovery and Expansion Program

Ali Lockwood

Ali Lockwood

Manager, Market Development - Food, Wine and Agribusiness

Wine Export Recovery and Expansion Program


+61 418 818 827