Wine Export Diversification Program

Wine Export Diversification Program

Enhancing export growth and driving diversification for the wine sector


South Australian wineries are benefiting from the 4 year, multi-market Wine Export Diversification Program, which launched in July 2021, to support producers to diversify into new markets and grow sales of premium South Australian wines across the globe.
 
Support for the wine sector through this program will assist in increasing South Australian wine exports in priority, developing and emerging markets with the core objectives to:

  • Drive commercial outcomes for existing brands in international markets
  • Expand exporter access to new markets and channels with a focus in all priority markets
  • Enhance positive sentiment and education across all markets for premium South Australian wine.
 
The program consists of a series of campaigns and initiatives with a priority upon retail, eCommerce, business-to-business opportunities for new-to-market companies, brand promotion, wine education and international trade visits. 

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Program benefits


  • Provides the tools to sell more wine to established international markets
  • Builds your brand reputation across all markets
  • Makes it easier for you to export into new and emerging markets.

How it works


  • Helps give you access to new eCommerce and retail opportunities
  • Connects you with businesses that can support your growth
  • Positions your business as a prestigious South Australian brand.


Activities Calendar 2023-2024


MARKET

PRIORITY

ACTIVITY

TIME

USA - Illinois

Retail

Binney’s In-Store Tasting Campaign

Jul 2023

USA - Texas

Trade / Media

Texom Sommelier Conference

27 - 29 Aug 2023

South Korea- Seoul & Busan

B2B / Trade

South Australia Wine Grand Tasting, Seoul & Busan . Consumer tasting event and B2B. Existing brands and new to market.

30 Aug - 1 Sep 2023

UK - London

Consumer

Harrods Consumer Event-SA Wine Masterclass

11 Sep 2023

Japan - Tokyo

Trade

Tokyo Trade Tasting - SA Masterclass & Gala Dinner

25 Sep 2023

USA

E-commerce / Brand

Wine.com Campaign

Oct - Dec 2023

Canada - British Columbia

Retail / Brand

British Columbia Liquor Distribution Branch - Retail and In-Store Tasting Campaign

Oct 2023

New Zealand - Auckland

B2B / NTM / Brand

Tasting South Australia Trade Mission

30 Oct - 1 Nov 2023

China- Shanghai

Trade Fair

China International Import Export (CIIE) Trade Show

5 - 10 Nov 2023

India - Mumbai

Trade Fair

ProWein Mumbai- Booth and dedicated SA Masterclass

24 - 25 Nov 2023

South Korea - Seoul

Trade

Seoul Trade Tasting – SA Masterclass

Nov 2023

UK

E-commerce / Retail

Majestic Wines - Retail and online campaign

Jan - Mar 2024

Hong Kong

Retail

Watson’s Wines Campaign

Jan - Feb 2024

USA

E-commerce / Brand

Vivino.com Campaign

Feb - April 2024

Singapore

Retail

Strait's Retail Campaign

April 24

Japan

Trade, B2B

Sakura Grand Tasting

April 2024

South Australia

New to market

South Australian Wine Ambassadors Club Immersion Visit

April - May 2024

Hong Kong

Trade

VinExpo Asia

May 2024

South Korea

Retail

Bottle Bunker Campaign

June 2024

United Kingdom

Retail

Waitrose & Partners Campaign

June 2024

United Kingdom

Retail/Consumer

Hedonism Wines - SA Wine Showcase

June 2024

USA

B2B / NTM

Wine Australia US Market Entry Program

FY24

Asia Pacific (Japan, Sth. Korea, Singapore, Hong Kong, New Zealand)

B2B / NTM / Brand

South Australian Wine Ambassadors Club

FY24

Global

B2B / NTM

Department for Trade and Investment International Offices

FY24

Priority markets to help grow your exports


ESTABLISHED

DEVELOPING

EMERGING

United States

Japan

Thailand

United Kingdom

South Korea

Scandinavia

Canada

Hong Kong

India

Singapore

Vietnam

Malaysia

New Zealand


Watkins wine making a splash in the US market


South Australian wine producer, Watkins, cracked the US wine market last year in a big way – selling 15,000 bottles of its award-winning wine in its first order. 


Read story



South Australian Wine Ambassadors Club


The South Australian Wine Ambassadors Club is an initiative of the Wine Export Recovery and Expansion Program. The Club is an international network of advocates who contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational activities.


View South Australian Wine Ambassadors Club


Contact us

Marianne Duluk

Manager, Food and Wine Exports


Wine Export Diversification Program

Contact

+61 4 21 543 437 marianne.duluk@sa.gov.au