Wine Export Diversification Program

Wine Export Diversification Program

Enhancing export growth and driving diversification for the wine sector


South Australian wineries are benefiting from a continuing multi-market Wine Export Diversification Program, which launched in July 2021, to support producers to diversify into new markets and grow sales of premium South Australian wines across the globe.
 
Support for the wine sector through this program will assist in increasing South Australian wine exports in priority, developing and emerging markets with the core objectives to:

  • Drive commercial outcomes for existing brands in international markets
  • Expand exporter access to new markets and channels with a focus in all priority markets
  • Enhance positive sentiment and education across all markets for premium South Australian wine.
 
The program consists of a series of campaigns and initiatives with a priority upon retail, eCommerce, business-to-business opportunities for new-to-market companies, brand promotion, wine education and international trade visits.


Program benefits


  • Provides the tools to sell more wine to established international markets
  • Builds your brand reputation across all markets
  • Makes it easier for you to export into new and emerging markets.

How it works


  • Helps give you access to new eCommerce and retail opportunities
  • Connects you with businesses that can support your growth
  • Positions your business as a prestigious South Australian brand.


Priority markets to help grow your exports


ESTABLISHED

DEVELOPING

EMERGING

United States

Japan

Thailand

United Kingdom

South Korea

Scandinavia

Canada

Hong Kong

India

New Zealand

Singapore

Vietnam


Watkins wine making a splash in the US market


South Australian wine producer, Watkins, cracked the US wine market last year in a big way – selling 15,000 bottles of its award-winning wine in its first order. 





South Australian Wine Ambassadors Club


The South Australian Wine Ambassadors Club is an initiative of the Wine Export Recovery and Expansion Program. The Club is an international network of advocates who contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational activities.




Contact us

Marianne Duluk

Manager, Food and Wine Exports

Wine Export Diversification Program

Contact

+61 4 21 543 437 marianne.duluk@sa.gov.au