Doors opened to US market for SA wine producers

06 Mar 2023
South Australian wineries will receive expert support to enter and expand into the growing US market, as part of a new South Australian Government-backed campaign. 
 
Wine Australia’s US Market Entry Program matches local producers with US buyers and retailers, expanding local producers’ industry knowledge and connections to secure orders and break into the overseas market.
 
The Government will co-fund a record 30 places – more than any other State – in this year’s program, which runs for 12 months from July.
 
In the last US Market Entry program, local producers received $1.8 million worth of opening orders sales.
                                                       
The US is the second-largest destination market for South Australian wine exports, according to the latest Australian Bureau of Statistics data.
 
In the 12 months to December 2022, the State’s wine exports have risen by 43 per cent to $184.9 million, representing 14 per cent of the State’s wine exports.
 
Wineries interested in the upcoming program can apply here. Expressions of interest for the US Market Entry Program close on 31 March 2023.